Our Message? Members First. Period.

This year, our print, television and radio campaigns highlight a significant anniversary. For 80 years, Blue Cross and Blue Shield of Texas has been the local health company right here giving more families the peace of mind knowing no one's closer to their well-being. So rest assured, we're making health care coverage simple, accessible and personal by being right in your backyard.

Toes: We don't have investors caring about a bull or bear.

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Runner: We aren't focused on short-term profits.

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Sleeping Dad: Some things you wouldn't trade for the world.
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Ears: She has her mother's eyes and her father's smile.

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Biker: Your card comes with a member ID number.

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Horse: We don't get caught up with investors on Wall Street.
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1)   Kreekon

2)   Duran

3)   Marrs

4)   Starkey